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Our Team




Katja Karlsson

Owner & Managing Director


Meet Katja, she has a passion for DIY, upcycling and turning trash into treasure. She has a background as a business analyst in the tourism industry but decided to embark on her own journey after having her third child. Vinyl Home was launched in 2015. Katja comes from Sweden and moved to New Zealand 2005. She is married to Martin, who also happens to be our IT guru. Katja is a master at product application and will be your point of contact for any application advice.



Sarah Gill

Online Marketing & Ecommerce


Meet Sarah, she has a passion for DIY and decorating and left Germany in 2005 to be with her Kiwi husband Down Under. Sarah is our online marketing & ecommerce expert. She is a mum of 2, and started working for herself when pregnant with her second boy in 2017. She has many years experience in helping businesses grow their business online and showing their products and services to the world through improved website and online marketing.



Friederike Goy

Content Coordinator


Meet Friederike, she has a great interest in interior design, renovation and DIY projects. Freeda, as she prefers to be called, comes originally from Germany and has an outgoing and upbeat personality. She is our amazing content ccoordinator on social media and an inspirational Vinyl Home blogger. Freeda has a background in production and service and is currently completing her studies in Bachelor of Arts.



Martin Karlsson

Software and IT Manager


Meet Martin, who is our technical and IT specialist. He has a Bachelor of Science in Computer Engineering from Sweden.